I see that Chatelaine has managed to go through another editor. Sara Angel is citing “personal reasons” but that explanation is as weak as the magazine’s generally lackluster content .

Like many readers I let my subscription lapse a few years ago but I do pick up a copy every now and then in the hope that it is finally starting to have a sense of direction.

Until it does get a sense of where it is going Chatelaine will continue to turn over editors and staff. The powers that be need to recognize that today’s woman is not the housewife of the past, she is instead sophisticated and well rounded. Probably running a successful business from her home office, raising two kids and trying to meet the needs of her aging parents. She wants to be well informed, know what other women are up to (not just those in Ontario) and yes, she is also interested in make-up & clothes that will give her quality and not break the budget. She tries to put a quick but balanced meal on the table (and doesn’t have time to bake those cookies that you are always pushing) before rushing off to her book club or her daughters soccer game. And she needs an article complete with related resources on where she and some girlfriends can go for a weekend in February.

With Chatelaine’s budget & experience they should be able to pull together a magazine for today’s Canadian woman. In January, I am taking my online magazine and reshaping it into an autonomous business and website separate from my coaching company. It has grown not by blindly pushing content at my readers but through listening to them. While I will honestly admit that I am hampered by lack of time and money (I use income from being a Coach to support the publication) ……… what is Chatelaine’s excuse?

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