Don’t get me wrong I think newsletters are a good thing, heck I put one out myself. Every so often though I clean house. See which ones I am actually reading and are still relevant to me either personally or professionally.

I am amused, well not really at how difficult some make it to cancel.

• I cancelled one was told to ‘click here to continue’ which took me back to the page where I could sign up for the newsletter that I just cancelled
• Some do the waiting game, where you click cancel and just sit there waiting and waiting, watching the turning hourglass. They probably hope that you just give up.
• There are the ones that don’t make it easy to find the cancel link. Oh, yes there it is a the very bottom of the page in teeny, tiny letters.
• Another favorite is the follow-up email asking you to confirm the confirmed cancellation

Well, you get the point. One newsletter owner even email me to ask why. I told them the truth as I assume that is what they wanted. Never heard back, maybe they didn’t like being told that they were ‘stale and generic’.

Think I will check on the copy for my next newsletter, to make sure that it is fresh and specific!